Sweden isn’t the easiest market to break into following the strict regulations that have been put into place since the start of 2019. But that didn’t send us packing!
Sweden itself is an extremely seasoned market when it comes to betting on sports, and a select few companies own the lion’s share of the market. That’s just one reason we find it paws-itively intriguing!
Since the start, we have struck gold with innovative approaches across several markets. To take on the established giants isn’t an easy task, but by no means impossible.
Recently we partnered up with leading betting site comparison portal Bettingstugan.se and made an exclusive competition for Swedish players.
Bettingstugan launched “Betting Company of the Month” in September and Yobetit was first up. With a unique bonus consisting of 150% up to 1500 SEK and 5x turnover instead of the normal 10, Swedish players got to spend September happier than a dog with two tails!
On top of that there were a number of extra treats:
- A unique bonus for players signing up through Bettingstugan
- Turnover of the bonus together with betting experts in their Facebook community
- In-play bets with focus on Yobetit with an in-house live betting expert
- Snowball competition with the chance to win a 20 000 SEK gift card on a sports trip
- Live snowball competition
- Three-day mini snowball
Mattias Folkesson, project leader at Bettingstugan, told us why they chose us, Yobetit, as the partner for their daring new concept:
“We’re always looking for new ways to innovate and improve our site to keep up with competition and deliver the best betting experience to our community. The betting company of the month is one such way to do that.
“We have a strong community feeling and whenever we partner up with someone, they have to give something that benefits our players. That core ethos is the backbone of our business, and one of the key reasons how we’ve managed to grow year after year.
“I felt that Yobetit have the same approach to their business - new, exciting ideas that make them lead the way rather than follow the trend, along with a strong player and safety focus. That’s what made it a perfect match for us.”
We’re happy to tell you it’s been a great success for both parties. Innovation is at the core of our business, and this competition was a creative way of acquiring new players in a tough market. We will continue to play our part, and always in a fun, safe and professional manner, in order to establish ourselves as the leading betting site in Sweden!
Off we go, to sniff out more exciting opportunities…